Workshops

We are delighted to announce our speaker line up for this years Cheshire Business Expo. We have fourcontrasting sessions to give delegates a wide range of content to engage with on the day, with our experienced speakers talking on International Trade, Social Media, Business Networking and Using Video to drive business. There will be two sessions in the morning and two in the afternoon providing delegates extra value right throughout the day alongside the packed exhibition floor. The workshops, presented by sector leaders, will be interaction focussed, thought provoking and really give delegates something of value to take away with them from the Expo.


 

10.30 am

Peter Collins

The Good the Bad and the Absolutely Awful – Building your online Salesman with LinkedIn: What to do and what not to do

Having worked in IT for many years It’s hard to believe that is now over 12 years ago since I introduced SharePoint into Central Government. That was the event to get the ball rolling with my professional involvement with the Internet. For those who don't know SharePoint is Microsoft's web based collaboration tool enabling people anywhere in the world to work well together with just an internet connection. It's a wonderful tool misunderstood by many … a bit like LinkedIn.

With an ex-colleague I set up the Social Media Marketeers, specialising in Facebook, Twitter and LinkedIn using them in all forms of Online Marketing including driving traffic very successfully to our website. It was during this time I specialised in LinkedIn, learning about all aspects of life on LinkedIn including working on profiles which weren’t fit for purpose and mastery of its Search Engine to find key personnel and then connect with them.

So now a LinkedIn specialist with just under 30,000 Connections. I help people get setup and use LinkedIn as a very effective online tool to promote themselves and their business with a range of services, including Profile Health Checks, building All-Star Strength Profiles with Engaging Content, getting Targeted Views and Connections as a key component to Lead Generation.


 

11.30 am

Dave Richardson - How to use Online Video's to drive your Business Growth

Dave is one of the North of England's most respected Producer and has been operating his independent TV production company for over 21 years with a fantastic team behind him. Dave's work has seen his productions broadcast on many platforms including BBC, ITV, Channel 4 and he is also a regular contributor to SKY TV and the Irish Music Channels. His TV company has produced Promotional DVD's, Wedding DVDs and  Transfers from Celebrities, Personal brands to Businesses and recording artists.

Dave brings a wealth of experience to production in video online and he will be giving some secrets away on this workshop and how he has had over 1.5 million views on You Tube.

Video is now necessary for marketing on your website there’s no question otherwise you’re going to be left behind in this fast-paced world.

 


 

1.30pm

Veronica Dawson

Veronica Dawson - International Trade Adviser working for the Department of International Trade, assisting businesses in the Cheshire and Warrington region to start or increase their export activity.

Veronica work predominantly on the European Regional Development Fund (ERDF) program, which offers assistance, both physical and financial, to SME's who are new exporters, or those who are new to the services of the DIT.


 

2.30pm

James Caldwell 

James is the Managing Director of innov8, which has now grown into one of the UK's leading Professional Conference Organisers (PCO) by providing a wide variety of services to help manage and support events. innov8 also have their own portfolio of business events including exhibitions, conferences, and the Greater Manchester Business Awards. 

Business Networking

James will be hosting a Business Networking Session to allow you to network with delegates who attend the session and cover some quick points on the etiquette of networking.

Contact us for more information